Why would people be interested in nature? There are many answers to this question; for example, some people think biodiversity is important, while others believe that nature is there to be used. In other words, there are many different motives in society for conserving and developing nature.
Base nature policy on peoples’ motives
When drawing up a vision for nature policy it is important that serious consideration is given to all the motives and reasons which people, businesses and other parties hold for involving themselves with nature and the landscape. This applies to all levels: local, regional, national, European and global.
Form coalitions with other sectors
By taking the various motives into account, it will be easier to respond to developments in society, such as the increased awareness of corporate social responsibility, the growing demand for recreation and the demand for sustainable energy. This opens up the way for new coalitions, such as with the construction industry or the energy sector. There are also opportunities to renew existing alliances; for example, with the leisure industry and agricultural sector. Government can foster such coalitions.
Make clear choices, also on regional levels
Not all motives are compatible with one another. By making clear and well-considered choices at regional level and indicating which motives take priority, there is a great deal of environmental quality to be gained.